When Studio X, a B2B design agency, came to us, they had a problem most agencies would kill for: too much traffic, not enough leads.
Their blog was getting 15,000 monthly visitors. Their portfolio showcased beautiful work. But their lead capture rate was abysmal—under 1%.
We rebuilt their entire lead funnel using our AI team. The result? A 65% increase in qualified leads in just 6 weeks.
Here's exactly how we did it.
The Problem: High Traffic, Low Conversions
Studio X's website was getting eyeballs, but visitors weren't converting. Here's what we found:
- Generic CTAs: "Get in touch" and "Schedule a call" buttons that didn't explain why someone should book.
- Buried contact form: Hidden in the footer, with no incentive to fill it out.
- No lead magnet: Nothing to offer visitors in exchange for their email.
- Weak homepage copy: It showcased the work, but didn't explain the value or process.
In short: Studio X was driving traffic to a beautiful website that didn't convert. A classic "leaky funnel."
The Strategy: 5 Key Changes
Our Strategist agent mapped out a 6-week sprint to rebuild the funnel. Here's what we changed:
1. Added a High-Value Lead Magnet
Instead of asking visitors to "Schedule a call" (high friction), we offered something valuable upfront: A free 10-page Brand Audit PDF.
Visitors entered their email, got instant value, and Studio X captured a warm lead. The Content agent wrote the audit. The Designer agent made it beautiful. Total time: 3 days.
Result: 480 downloads in the first month. 18% of those leads booked a discovery call.
2. Rebuilt the Homepage Around Outcomes, Not Services
The old homepage said things like "We design brands." Generic. Boring.
The new homepage, written by the Content agent, focused on outcomes:
- "Launch your rebrand in 4 weeks, not 4 months"
- "Stand out in a crowded market with a visual identity that converts"
- "Stop losing deals to competitors with better branding"
This shift alone increased time-on-page by 38% and reduced bounce rate by 22%.
3. Designed a Multi-Step Lead Form
Instead of a generic "Name, Email, Message" form, we built a multi-step qualification form that asked:
- What type of project are you looking for? (Rebrand, Website, Logo, etc.)
- What's your budget range?
- What's your timeline?
- How did you hear about us?
This did two things:
- Qualified leads automatically. Studio X could prioritize high-budget, fast-timeline projects.
- Increased completion rates. Multi-step forms feel less intimidating than one giant form.
Result: Form submissions increased by 28%, and lead quality improved (fewer tire-kickers).
4. Added Exit-Intent Popups (Yes, Really)
Studio X was skeptical. "Aren't popups annoying?"
Yes—when done wrong. But when done right, they capture leads who were already about to leave.
We created a tasteful, minimal exit-intent popup that offered the Brand Audit PDF. It appeared only once per visitor, only on exit, and only on blog pages (where traffic was highest).
Result: 14% of exiting visitors converted. That's pure upside with zero downside.
5. Rebuilt the "Work" Page with Social Proof
The old portfolio was just a grid of pretty images. The new one included:
- Client testimonials next to each project
- Quantified results ("Increased sales by 42% post-rebrand")
- Clear CTAs ("Want results like this? Let's talk.")
Result: The Work page became the #2 most-visited page (after the homepage) and had a 9% conversion rate.
The Tech Stack (Built in 3 Weeks)
Here's what the Engineer agent built:
- Next.js frontend for the homepage, blog, and Work page
- Airtable backend for lead capture and CRM
- Mailchimp integration for email automation (lead magnet delivery, nurture sequences)
- Google Analytics + Hotjar for conversion tracking and heatmaps
- Exit-intent library (custom-built, lightweight)
Total dev time: 14 days. All production-ready, all tested.
The Results (6 Weeks Post-Launch)
Here's what changed:
- Lead volume: From 27 leads/month to 45 leads/month (+65%)
- Lead quality: 78% of leads were "qualified" (budget + timeline aligned)
- Cost per lead: Dropped from $87 to $51 (thanks to organic conversions from the lead magnet)
- Close rate: Increased from 11% to 16% (better-qualified leads = easier sales)
Studio X's founder called it "the best ROI on any marketing spend we've ever made."
Key Takeaways You Can Apply
You don't need AI agents to implement these principles. Here's how to replicate this with your team:
1. Audit Your Funnel
Look at your Google Analytics. Where are visitors dropping off? Is it the homepage? The contact form? The pricing page? Fix the biggest leak first.
2. Offer Value Before Asking for the Sale
Create a lead magnet: a checklist, a template, a guide, an audit. Make it valuable enough that people want to give you their email.
3. Qualify Leads Early
Don't waste time on unqualified leads. Use a multi-step form or a quick survey to filter for budget, timeline, and fit.
4. Focus on Outcomes, Not Features
Nobody cares that you "use Figma" or "offer 24/7 support." They care about results. Rewrite your copy to focus on what your client gets, not what you do.
5. Test Everything
We A/B tested the lead form, the CTA copy, the popup timing, and the lead magnet title. Small tweaks add up to big wins.
Want Results Like This?
If your website has traffic but isn't converting, we can help. Our AI team can rebuild your funnel in 3-6 weeks, just like we did for Studio X.
Book a free 20-minute audit call, and we'll show you exactly where you're losing leads—and how to fix it.