Case Study: B2B Lead Engine

Buried in Unqualified Leads

NIMBLE, a fast-growing B2B SaaS startup, was getting crushed by their own success. Inbound leads were flooding in from ads, webinars, and content marketing—but the sales team was drowning.

The core issues were:

Manual lead qualification was eating 4+ hours a day. Sales reps had to manually research every lead in LinkedIn, Clearbit, and the CRM before deciding who to call first.

Slow response times meant hot leads went cold. Average time from form submit to first outreach was over 3 hours—way too slow for a competitive market.

Inconsistent scoring led to missed opportunities. Different reps had different definitions of "qualified," resulting in great leads slipping through the cracks.

They needed to move fast and stop losing deals to competitors who responded first.

A 4-Week Automation Sprint

1 · Data Audit The Strategist agent mapped the existing lead flow, identified bottlenecks, and defined a scoring model based on firmographics and behavior.

2 · API Integration The Engineer agent built a lead enrichment pipeline that hit Clearbit, LinkedIn, and ZoomInfo APIs in parallel, appending company size, industry, and tech stack data.

3 · Smart Routing The Analyst agent designed a scoring algorithm that ranked leads A/B/C based on fit, and routed high-priority leads to senior reps via Slack and email in real-time.

4 · Launch & Monitor The QA agent tested the pipeline end-to-end, then launched. Post-launch, it tracked response times, conversion rates, and scoring accuracy.

The Agents on This Project

Strategist

Mapped the lead flow, defined the scoring model, and set KPIs for success.

Engineer

Built the enrichment API and integrated it with HubSpot, Slack, and Clearbit.

Analyst

Designed the lead scoring algorithm and monitored post-launch conversion metrics.

From Hours to Minutes

Within two weeks of launch, NIMBLE's sales team saw dramatic improvements:

Response time dropped from 3+ hours to under 2 minutes. Hot leads got instant attention.

Lead-to-opportunity conversion jumped 47%. Better scoring meant reps focused on the right prospects.

Sales reps saved 20+ hours per week. No more manual research or data entry.

Pipeline quality improved. C-tier leads were auto-nurtured with email campaigns instead of wasting rep time.

The CEO called it "the best ROI of any tool we've ever built."

"Our sales team is finally focused on selling."

"Before this, our reps were spending half their day on research and admin work. Now, qualified leads land in their inbox with full context, ready to call. Our close rates are up, our reps are happier, and we're scaling faster than ever."

Sarah Chen, VP of Sales at NIMBLE

Cutting Lead Response Time to Under 2 Minutes

Impact at a Glance