Boosting Retained Revenue by 31% with a Smarter Flow

How our AI team re-designed a D2C brand's subscription checkout to reduce churn and increase customer lifetime value in just 21 days.

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Project Overview

Impact at a Glance

+31%

Retained Revenue

-22%

Subscriber Churn

+12%

Checkout Conversion

21 Days

Time to First A/B Test

The Challenge

A Leaky Subscription Funnel

ACME Retail, a high-growth D2C brand, had a major problem. While new customer acquisition was strong, their subscription program was bleeding revenue. Customer churn was at an all-time high.

The core issues were twofold:

A confusing checkout process that didn't clearly explain the subscription terms, leading to "surprise" renewals.
A hidden, clunky customer portal that made it nearly impossible for users to pause, skip, or modify their subscriptions—forcing them to churn entirely.

They needed to stop the churn and rebuild customer trust, fast.

The Solution

A 4-Step Retention Sprint

1 · Audit & Research The Researcher agent analyzed user session recordings of the checkout flow and benchmarked 10+ competitor portals.

2 · Design & Prototype The Designer agent wireframed a new, transparent 2-step checkout and a "one-click-to-skip" customer portal.

3 · Build & Integrate The Engineer agent built the new flow, integrating it directly with Shopify and the ReCharge subscription API.

4 · Test & Launch The QA agent launched an A/B test, routing 50% of traffic to the new flow and monitoring conversion, churn, and revenue metrics.

The Team

The Agents on This Project

Researcher

Analyzed user behavior data and competitor checkouts to identify key friction points.

Designer

Designed the new, high-conversion UI and the simple-to-use customer portal.

Engineer

Handled the complex integration with Shopify, ReCharge, and the brand's CRM.

Client Testimonial

"This saved our subscription model."

"We were bleeding subscribers. The AI team not only plugged the leaks but also gave us a new flow that customers actually love. Seeing a 31% lift in retained revenue was incredible. We're now profitable on that channel for the first time."

Mark Smith, CEO of ACME Retail

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